FEEVALE

  • Creative Direction
    Art Direction
    Graphic Design

  • Agency: Global
    Creative Concept: Carolina Weber
    Copywriter: Ani Tondin
    Film Production: Santa Transmedia

Curiosity that drives innovation

Feevale, one of Brazil's top universities according to data from the Education Ministry, is known for its innovation-driven approach and up-to-date teaching methods. To celebrate its 50th anniversary while promoting its entrance exams, a 360º campaign centered around the themes of curiosity and the role of failure in driving innovation was developed. A fun fact: the entire film was shot on campus, and the cast consisted entirely of Feevale students.

Nothing defines our species better than the urge to uncover the unknown.

To push boundaries.
To cross frontiers.

It’s stronger than us.
We are explorers.
We are curious.

We look at a mountain and think of the summit.
We see a river and think of the other side.

We seek new answers.
We ask new questions.

What makes us human is this desire to experience — to take risks, to explore, to discover, and to innovate in order to transform the world.

TO INNOVATE IS HUMAN

We seek new answers. We ask new questions.

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