Fogo is a production company dedicated to creating content and storytelling in the cultural sphere. The name "Fogo," meaning fire, symbolizes the timeless tradition of gathering around a flame to share stories. In exploring deeper meanings and symbolism, I found inspiration in a Brazilian legend from the Aruá tribe, which tells of fire originating from a woodpecker’s head. This powerful myth served as the foundation for the brand’s identity, incorporating native elements to create a rich and meaningful visual narrative.