Thea Botanicals is an indie beauty brand born during the pandemic, created in response to the physical and emotional changes many of us experienced. Its concept encourages embracing beauty in all transformations and treating it as a ritual. The visuals reflect this holistic approach while maintaining the brand’s scientific foundation, blending images of microscopic plant cells with an Art Nouveau-inspired logo. The result is a 1920s botanical aesthetic infused with a modern scientific touch.